Top Seven SEO Tips for Small Businesses to Get Noticed

As per internet live stats, there are around one billion websites vying for attention so getting noticed by your target audience is becoming difficult with each passing day. There are several potential customers might be searching for products and services you sell on the Internet and the only thing you have to do is to ensure they find your website easily.

But, it’s easier said than done. So, if you want to increase your search engine rankings and enhance website visibility, you need to optimize your website both for search engines and target audience.

Here are seven SEO tips from leading SEO experts in Sugar Land that you can use to make your small business noticed by your target audience.

1. Pay Attention to Page Loading Time

According to Strange Loops findings, a 1-second delay in page loading leads to 7% loss in conversions. Page loading time is a critical aspect for both; users and search engines. Customers have several options and they just hop to the next option if they come across a slow site. Slow loading pages are frustrating for users and discourage people from buying products and services.

2. Get Links from Relevant Websites

Many small business owners have a misunderstanding that links are no longer important after Google Panda update which is not true. That update was more applicable to Black Hat SEO practices. Google still values links from high-quality relevant websites and it is bound to have a positive effect on your search engine rankings. Create shareable content like infographics and write guest posts on the relevant high-authority websites is a good way to get quality backlinks.

3. Put Audience First

Though SEO stands for search engine optimization, it does not mean you should focus only on optimizing your website for search engines. You should not forget that you built your website to serve your target audience. Many people still follow old SEO practices and focus on keywords and on-page optimization to get higher page rankings.

The right SEO strategy would be to write engaging content for users and use social media effectively to build your brand. After all, search engine bots are just scripts that index your content; they aren’t going to buy products. Hence, the target audience should be your first priority followed by search engines when creating content.

4. Use Web Analytics to Improve Performance

You should keep monitoring if your SEO strategy is performing well. Take help of a web analytics tool to track what is working and what is not. Web analytics tools will provide you with important metrics for analysis which helps you track the success of your SEO efforts.

With a Web analytics tool, you can learn how customers are navigating your website, which section or links are most popular, reasons behind abandoned purchases, and many more things. You can use this information to make improvements in your SEO efforts, user experience which would collectively give you a positive ROI.

5. Use the Power of Social Media

According to HubSpot research, social media marketing is critical for SEO and 80% of marketers who have used it have experienced an increase in website traffic. With social shares, tweets, and pins, your content reaches new customers. Also, every social media share gives you a platform to interact with new and old customers and build brand loyalty.

6. Use PPC Advertising

If you want fast results, PPC advertising is a way to go. PPC advertising is effective as it puts your business ads on top of the search engine results page almost instantly. All you need to do is bid for relevant search terms or keywords and when anyone searches with the keyword, your website will appear as an ad on the search engine.

7. Optimize Your Website for Voice Search

The arrival of digital assistants on smartphones and desktops has changed the SEO landscape. Voice search is becoming popular and you need to optimize your site for voice search by using long-tail keywords, Q&A style queries, and long sentences. Also, you need to create contents with a conversational tone that will match the way your target audience phrase their queries.

So have you worked with any SEO experts in Sugar Land to get your small business noticed online?

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